Partner strategiczny działu Biznes
Eksperci firmy marketingowej ASM Sales Force Agency sprawdzili ceny przykładowego koszyka zakupowego w 2019 r. Obejmuje on najbardziej popularne produkty zaspokajające różne potrzeby życiowe Polaków, m.in. pieczywo, mięso i wędliny, nabiał, owoce i warzywa, napoje, słodycze, chemia domowa, kosmetyki, alkohol.
Skupiliśmy się na sieciach, które mają swoje sklepy w powiecie świeckim. Niestety, w zestawieniu nie ujęto Polomarketu i Dino, co nieco wypacza rezultat.
Partner działu Biznes
Z badań firmy ASM wynika, że w 2019 r. mieszkańcy powiatu świeckiego najtańsze zakupy mogli zrobić w Kauflandzie (za przykładowy koszyk produktów zapłacili 222,38 zł). Na drugim miejscu znalazła się Biedronka (224,88 zł), na trzecim Tesco (225,08 zł), a na czwartym Lidl (233,90 zł).
Badanie bazuje na cenach przykładowego koszyka zakupowego. Najwyższy wynik (a więc najdroższy koszyk) nie oznacza, że wszystkie produkty są w danym sklepie najdroższe. Nawet tańsze sieci posiadają w swoim asortymencie najdroższe grupy produktów. I odwrotnie, i w najdroższych sklepach zdarzają się najtańsze produkty – czytamy w raporcie.
a.pudrzynski@extraswiecie.pl
Zgadzacie się z wynikami raportu? Czekamy na Wasze opinie.
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